Over half of women do not feel safe running alone.

To help, we transformed the extra "emergency" hair tie women wear on their wrists into a security device.

Through the Nike Run Club app, users can find well-lit routes and see how many active runners are near them. These are their "running buddies".

Periods can interfere with work and life, so women need the very best.

And while any ole tampon can do the job, O.B.’s no applicator nonsense, fluid lock grooves, and custom fit make these tampons “employee of the month".

O.B. will partner with businesses to provide free products to their employees. This will give women one less thing to worry about at work and allow them to continue performing their best.

Parents love their babies. City-dwelling parents love their urban lifestyles, too.

Enter the Joolz Urban Stroller.

This stylish stroller is narrow, compact, and lightweight. It will literally fit into their lives.

Strategic ad placement on storage unit sites, parenting blogs, and magazines.

Decals in small spaces around the city illustrate the compact sizing and provide parents with a place to store their stroller.

40% of produce in the U.S. goes to waste due to cosmetic imperfections.

But guess what? That produce is perfectly tasty!

So stop the madness and just taste it, don’t waste it.

The canned and pickled Imperfect Produce will be available each month. Subscribers can reuse the jars or send them back for a future discount. No waste here!